Intel CEO Paul Otellini took to the stage Wednesday at the Consumer Electronics Show to introduce the company’s newest microprocessor, the 2nd generation Intel Core processor line, previously codenamed Sandy Bridge

SCRIPT

One of the things that is very visible in this new product is that we’ve shifted to processor based graphics. That is that we’ve integrated onto the microporessor die for the first time ever in mainstream computing the graphics and media engines that are so important to modern computing. And the reason we call this processor based graphics is that it takes advantage of a lot of the features of the microprocessor in terms of power management schemes and sharing the caches but more importantly and perhaps most importantly we take advantage of the world’s most advanced silicon technology 32 nanometers. 

And in fact the graphics chip shipping on Sandy Bridge is the first graphics and media engine in the history.  What does this give us? So what? Well integrating this architecture gives us the ability to do things that discrete units can’t do. I mentioned power management at a very fine grain level a minute ago, but we can also do transcoding. Who cares about transcoding? That means simply that you can move video from one format to another in a very seamless and effortless fashion.

Depending on processing power, transcoding could take a lot of time, but Intel was eager to show off how quick it would be using the new chips.
 
In a nutshell lets take a file from our  and transfer it to a format we can put in our iphone. You can see how fast it can go, look at the green bar. And you can see the other one. It goes at 345 frames per second this can do hardly half one at 36 frames per second. This is already done in 17 seconds this one is already working.
 
In another demo, the new Sandy Bridge chip was pitted against its predecessors in a 3d rendering task.

Intel said that the new integrated chips will be able to outperform 40-50% of discrete graphics cards on the market and used World of Warcraft to demonstrate the scenario.

PC giant HP said that the new Intel processors are significantly faster in applications, delivering a 40 percent performance improvement compared to the older Intel Core 2 Duo chips released in 2009. Graphics performance improved 70% and there was a 50% boost in energy efficiency.

The next generation of Intel chips, called Ivy Bridge, will be manufactured with Intel's 22nm technology.