A US Apple Store customer lost most of his little finger when a thief struck grabbing his newly purchased iPad.
Customer Bill Jordan was the victim of a bag snatch outside an Apple store in Denver, Colorado, which resulted in surgeon's having to amputate his finger.
Mr Jordan had bought the iPad for a friend in Canada, where the device, like the UK, has yet been released.
"He kept pulling until something had to give, and it wound up being my finger," said Mr Jordan. "There was nothing but bone showing on the whole back of the pinky. The skin was just gone."
Police has released dramatic CCTV footage of the incident, in the hope the thief will be caught.