Apple has released a new TV ad for the iPhone 5c, which highlights the use of polycarbonate material in the new iPhone, describing it as "Plastic Perfected."

The 30-second lets music and imagery do the talking, showing colourful liquid morphing into the various coloured models of the iPhone 5c while Sleigh Bells' "Rill Rill" plays in the background.

The new iPhone 5c is available in five colours: yellow, green, blue, pink and white. It's available to pre-order now, and will hit the shops on Friday 20 September.

Apple design guru Jonathan Ive has called the iPhone 5c "unapologetically plastic."

See: Microsoft pulls advert blasting Apple iPhone 5s, iPhone 5c

Find out what the first reactions to the iPhone 5c have been, and check out our iPhone 5c hands-on review for more information about price, features and specifications.

See also:

iPhone 5s hands-on review15 October Apple event: iPad 5, iPad mini 2, Haswell-powered Macs coming?

Eight things we expect to hate about iOS 7

Eight things we think we're going to love about iOS 7