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Thu, 18 Nov 2004 Apple confirms more UK retail stores

Jonny Evans

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Apple today confirmed it plans new retail outlets across the UK and Europe.

Launching the first European retail outlet in London, Apple's senior vice president of retail Ron Johnson confirmed the company's plans.

Johnson showed a short video of the opening of the company's first international retail outlet in Tokyo's trendy Ginza shopping district. "The Ginza line was three-quarters of a mile long in a rainstorm," he said.

Apple hopes to repeat this success in London this Saturday, November 20, when it throws open the doors of its newest outlet to this city's Mac-hungry public.

Company plans don't end there: "We will be opening two new stores in the UK next year," Johnson said.

The new outlets will be situated at Birmingham's Bullring and Kent's huge Bluewater shopping centre. "We want to open as soon as possible," Johnson said, confirming the company to be "working closely in Europe" to open additional outlets there.

Apple chose to launch in the UK's busiest street, Regent Street, the Bullring and Bluewater, because, "we wanted to be where the people go to be part of their lives."

He could only confirm the Birmingham and Kent stores will open "sometime in 2005", though his manner implied that Apple hopes to open in the new locations early in 2005.

Macworld has a gallery of images from the store.

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