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Mon, 23 Jan 2006 New deal brings indie video to iTunes

Jonny Evans

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A wave of music videos from indie artists signed to labels such as Defected, Ninja Tune and Domino records seem set to debut on iTunes, thanks to an international deal.

Acts could include Joey Negro, Coldcut, Roots Manuva, the Herbalizer, Mouse on Mars and even Sebadoh, depending on what music videos sit untouched within label archives.

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paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

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Distributor Vital:PIAS Digital (VPD) has agreed three new deals for increasing worldwide distribution of music and videos from the 100+ leading independent labels it represents.

The deal with iTunes that will see music videos from VPD partner labels join the 3,000+ music videos which are already available via the iTunes Music Store (in the UK and Europe, US and Australia) alongside music tracks, podcasts and audiobooks.

"Audio-Visual products as downloads, although relatively new, promise to ignite the industry once more - we see huge potential for our labels and artists repertoire as they invariably have some of the most innovative and creative videos around," said Adrian Pope, head of Vital:PIAS Digital.

VPD has also reached similar deals (with Arvato Mobile and Ministry of Sound) to make video content available to mobile phone companies across the UK, Europe, Russa and South America.

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