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Fri, 28 Jul 2006 Apple brand equity climbs 14%

Macworld staff

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Apple's brand value continues to climb, according to Business Week.

The report claims the value of the Apple brand to have climbed almost 14 per cent in the last year, citing this year's jointly conducted Business Week/Interbrand Best Global Brands survey.

"Apple continues to be the style master with its expanded family of iPods and Macs. Its latest hit: the MacBook line of laptops," the report states.

Coca-Cola, Microsoft, IBM, GE and Intel are the top five brands. Google, Motorola, and eBay also saw the value of their brands climb, the report explains.

Apple took 39th place on the list, delivering a brand value of $9.13 billion. It was in 41st place in 2005.

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