Skip to main content

News

Fri, 28 Jul 2006 Apple confirms focus on iPod/car integration

Jonny Evans

  • Email to a friend
  • Print this article
  • Bookmark this page
  • RSS feed

Apple is working hard with car manufacturers to product in-car integration systems that are as easy to use as a car CD player or radio, the company has confirmed.

Apple senior director of worldwide iPod product marketing, Bob Borchers, spoke with Macworld to spread the good news to drivers: integration is getting better and there will soon be no need to struggle with an iPod click wheel while driving down the fast lane of the M1.

Borchers spoke about the different systems available on the market now – from cassette adaptors to FM transmitters to car manufacturer-made integration solutions.

"Our research shows that 49 per cent of UK iPod users listen to their iPod in their car," he explains, stressing that most want truly integrated solutions.

Car makers who've made the leap to deliver integrated solutions have enjoyed a positive experience, he explained. "What we are seeing (which is really heartening) is that all the brands who offer this begin with iPod integration in a few vehicles, only to widen it across their range later."

In the future Borchers expects usability to improve, as early experiments have revealed that the most elegant solutions don't neccessarily replicate the iPod user interface on the car stereo.

The complete interview is available in the latest iPod-focused edition of Macworld Plus, which is available across the UK today.

You can buy this essential UK iPod companion guide directly from the Macworld website if you like. The page detailing the contents of the new edition is presently being updated.

Email A Friend

Email this article to a friend or colleague:



PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

<<prev article | back to news index | next article>>

Question of the day!

Mark Hattersley
Editor in Chief

Do you use Adobe Photoshop with a Wacom tablet?

Question of the day!

Do you use Adobe Photoshop with a Wacom tablet?

% of Macworld readers agree with you

Yes
TBC
No
TBC

How does a Wacom tablet improve the Photoshop experience?

124 characters remaining

Follow the conversation at @TabletChat

paintings & illustrations, mostly, which i upload to flickr.RT @fragmentedm

I draw manga/anime characters. I also do graphic design and photography.RT @spialelo

Yes. I usually put them up on my #deviantart account for feedback on how to improve.RT @spialelo

Latest News


More news...