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Fri, 09 Feb 2007 iPod is the new drive-by in auto maker sales pitches

In recent weeks, Kia, Toyota, Volkswagen, BMW and Ferrari have confirmed their iPod plans

Jonny Evans

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iPod connectivity is becoming de rigeur in new vehicles across multiple automobile markets and territories.

Kia introduced its latest vehicle this month, the Kia Cee'd. The five-door 1.4- or 1.6l hatchback carries a seven-year warranty, costs under £11,000 and carries an MP3 player input. The company will introduce full dedicated iPod integration to its new range in summer this year.

Volkswagen last month announced that its new Golf Match has become the most popular Golf it sells — and also includes a built-in iPod connection.

Toyota US yesterday confirmed iPod support in its latest Scion range of cars, all of which ship with a standard 160-watt Pioneer AM/FM/CD audio systems featuring a head unit with iPod control. Information on songs is shown on the display.

Premium marque BMW last month launched its BMW 1 series of cars. These come with iPod support and USB stick capability. Tracks are selected via steering wheel controls or the iDrive system.

Korean car-maker Hyundai is also dancing away at the iPod party, with its new Coupe SIII shipping with an iPod connection as standard. That car was introduced on 12 January.

Finally, in this non-exhaustive list of iPod-supporting car makers, Ferrari used the 2007 North American International Auto Show to confirm its cars are ready to be upgraded with iPod connectivity.

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