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Thu, 22 Feb 2007 Adobe and Photobucket team for online video editing tools

Adobe transforms its video editing solutions into online hosted services

Jonny Evans


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Photobucket users can now edit video they upload to the service using a suite of online tools, thanks to a deal with Adobe.

Adobe has launched its Flash-based online video remix and editing technology in partnership with Photobucket. The free service will be driven by advertising revenue, the partners hope.

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The plan extends of Adobe's existing video editing products — including Premiere, which will soon return to the Mac platform — as online services.

Users can drag-and-drop music, effects, transitions and titles to videos, as well as reorder, trim and split clips.

The company expects to announce more partnerships with internet companies and media properties in the coming months.

Photobucket users will also be encouraged to acquire the desktop versions of Premiere Elements and Photoshop Elements.

“Making Photobucket ‘Adobe powered’ with web-based video remix and editing technology will radically change the user experience for millions of Photobucket devotees and also up-level the quality and variety of content being distributed by this passionate community,” said John Loiacono, senior vice president of Creative Solutions at Adobe.

Adobe’s web-based video remix and editing technology launches directly in the browser on Photobucket’s website, with no time-consuming downloads or platform compatibility questions to deter users from uploading and editing their videos.

The new video editing capabilities in Photobucket are initially available via limited public beta to Photobucket Pro users, and will be available for free to Photobucket’s entire user base of 35 million members by early March 2007.

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