App Store rejections may not be the hot-button issue it was a few years ago, but for developers, it's still a chief area of concern. To give app makers a little clarity and direction, Apple published a new page to its Developer site that outlines some of the most common reasons an app gets rejected from the App Store.

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According to the new page, which AppFigures linked to on Twitter, the most common reasons for rejection include issues with crashes and bugs, dead in-app links, and placeholder content that hasn't been removed. Apple will also reject apps because of low-quality user interfaces, and apps that don't match their description are also non-starters. 

In addition, apps should offer some "lasting value," according to Apple. Apps that are nothing more than a wrapper for a website or have little to offer users may also be rejected. 

The new page also lists the ten most common reasons for rejection over a seven-day period, which should give prospective developers a clearer idea of what to do--and not to do. According to the page, the top ten reasons for rejection accounted for 58 percent of app rejections between August 21 and 28; all over rationale accounted for the over 42 percent.

Apple has taken numerous steps in recent months to become a more open, more transparent company, and this looks to be the latest step in the process. Although Apple published the full App Store guidelines a few years back, this new page is more accessible to the masses, and publishing such an overview four or five years ago may have saved Apple some grief.