These awards aim to honour and recognise the most talented and promising student designers, photographers, illustrators, animators and digital filmmakers from the world's top design, film, interactive and web higher education programs. This year, the competition will accept entries from 30 participating countries.
"The Adobe Design Achievement Awards pay homage to the best and the brightest students around the globe who push the limits of creative innovation," said Ann Lewnes, senior vice president of corporate marketing and communications at Adobe. "This program continues to cultivate new generations of design talent and reinforces Adobe's commitment to design and film education."
Now in its seventh year, this world-leading design competition has been expanded to include more students from across the globe by adding Croatia, Czech Republic, Hungary, India, Mexico, Portugal, Spain and Turkey.
These students are invited to join students from Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Korea, Netherlands, New Zealand, Norway, Singapore, South Africa, Sweden, Switzerland, Taiwan, United Kingdom, and the United States in submitting projects.
The nine submission categories include: animation, digital illustration, digital photography, interactive and web design, live action, motion graphics, environmental graphics and packaging, multiple page print design, and single page print design.
The designers of the 2007 ADAA marketing campaign were a collaboration of winners and finalists from the 2006 competition. A team of seven submitted the unique concept 'Going Places', which reflects their personal experiences of the ADAA program. The 'Going Places' design will appear on all ADAA collateral, including competition posters, postcards, and advertisements.
Adobe will be accepting submissions online until 27 April 2007. Entries will be judged digitally in May and semifinalists will be asked to mail in their entries for the final phase of judging.
Students must submit projects based on the use of Adobe design environments, such as Adobe Creative Suite.
Projects are reviewed and scored by an independent panel of six distinguished judges, who will select the winners and finalists, based on their originality and effectiveness in communicating project objectives.
Finalists will receive a trip to San Francisco to participate in the awards ceremony, and an opportunity to showcase their work. They will also receive a selection of Adobe software products, meet with leading industry professionals during studio tours, and have the opportunity to participate in internships such as the 2007 Siggraph Guerilla Studios.
Award winners will be announced at the awards ceremony on 2 August 2007 at the DeYoung Museum in San Francisco. Each winning entry will receive a $5,000 cash prize.