Apple has published another in its extensive collection of case studies, this time looking at the work of filmmaker Martyn Hollingsworth.
Hollingsworth recenty joined incurable cancer sufferer Jane Tomlinson MBE on her cycle ride across America. Tomlinson now plans an event closer to home, in Leeds.
Hollingsworth travelled with the campaigner and used a portable 17-inch MacBook Pro, Final Cut Pro and a handheld HD video camera to record the 3,700-mile trip across the US. He would cycle with Tomlinson in the days, and edit the resulting footage at night, releasing clips to Sky News for broadcast.
The movie he put together was broadcast on Sky within one week of the end of the journey.