Apple won't have a booth at this year's National Association of Broadcasters (NAB) trade show in Las Vegas, the company has confirmed.
NAB (11-17 April) is a key annual gathering of broadcasters, television production companies and video professionals. The company has maintained a large presence at the show for years.
The event has frequently been used as the forum for the introduction of new innovations in Apple's video and related products, including Final Cut Studio and Mac upgrades.
Apple spokesman Anuj Nayar told Macworld US: "Apple is participating in fewer trade shows every year, because often there are better ways for us to reach our customers.
"The increasing popularity of Apple's retail stores and Apple.com website enable us to directly reach more than 100 million customers around the world in innovative new ways."
Apple may still maintain some kind of presence at the event; its video-focused development and marketing teams are unlikely to miss the key event. And NAB spokesman Dennis Wharton told TV Technology that the organization is: "Talking about some on-site business opportunities with Apple."
NAB 2007 attracted 110,000 visitors.