Apple's Final Cut Pro and other products in its arsenal of filmmaking tools may be gaining success, but Avid Technology isn't going away, the company claimed last night, announcing that many Academy Award-winning films this year were made using Avid's tools.

"Films in the Best Motion Picture, Directing, Film Editing, Sound Editing, Sound Mixing, Documentary Feature and Animated Feature categories at the 79th Annual Academy Awards were created with at least one Avid, Digidesign or Softimage system," the company said.

"It's inspiring to see so many of our film, television, audio, and 3D animation customers recognised with the most prestigious industry awards, year after year", said David Krall, president and CEO of Avid Technology.