Avid Technology is shipping version 2.7 of its award-winning Media Composer product range and version 5.7 of Avid Xpress Pro – both product lines now boast native Intel Mac support. 

"As professional content creators begin to embrace Intel-based Mac systems, we are delivering a powerful upgrade for the Mac platform, providing users with greater workflow efficiencies and creative control than what they'll find in other editing systems. We've run these systems through a more rigorous testing process than ever before, and we're confident that our customers will be pleased with the stability and performance they'll receive after installing the new software," said Matt Feury, senior evangelist at Avid.

The new Media Composer and Avid Xpress Pro systems also offer new workflow capabilities, and an updated bundle of third-party content creation software. Both Avid products also offer expanded format support, including write-back capabilities for the popular Sony XDCAM and Panasonic P2 file-based media formats, and support for the emerging 720p50 HD broadcast standard in Europe. 

Media Composer 2.7 also introduces two industry breakthroughs: Avid ScriptSync, a next-generation script-based editing tool that uses phonetic speech recognition technology to automatically sync text with media; and Avid DNxHD 36, the industry’s most efficient HD codec for offline editorial, which runs at a data rate of 36Mb/s (megabits per second).

Avid will showcase its new Media Composer and Avid Xpress Pro systems at the National Association of Broadcasters convention in Las Vegas between 16-19 April.