Sorenson Media has announced Sorenson Squish and Sorenson SquishNet, new tools for publishing and managing user-generated video content.

Sorenson Squish is a Java-based web application that allows users to drag and drop video content from a PC or mobile device onto a page, where it is automatically compressed or encoded, then uploaded to a site, using Sorenson Media's award-winning Squeeze technology.

It's a cross-platform solution that runs on both Windows and Mac OS X, and is compatible with all major browsers, including Internet Explorer, Safari and Firefox. It supports the GIF, JPEG and PNG image formats, and the ASF, DV, Flash, MOV, MPEG-1, MPEG-2, MPEG-4 and WMV video formats.

Sorenson Squish provides client-side video compression technology that embeds seamlessly into any web application, enabling users to publish high-quality video to websites without requiring the user to leave the site or to install any additional software.

Sorenson SquishNet is a Web 2.0 companion to Sorenson Squish that provides server-side backend for video uploaded from Squish for hosting, organising, viewing and sharing video content.

A demo of the service is available to view at the company's website.

"Sorenson Squish builds on the innovative encoding applications and video delivery solutions that made Sorenson Media the global leader in video compression technology, offering the best combination of high-quality compression and ease-of-use available in the industry today,” said Matt Cupal, president and chief operating officer of Sorenson Media.

"With features like automatic installation, frame-by-frame video preview and a highly intuitive workflow, Sorenson Squish will further solidify Sorenson Media's innovative market leadership.”

SquishNet offers users an easy way to create a 'skinnable' snap-on photo and video sharing site. It includes an embedded Flash video player. Users can browse the site to play video, or interactively search the site for videos by title, author or tag.

The visual design and layout of the Sorenson SquishNet Web component is controlled by a fully reconfigurable Cascading Style Sheet (CSS) template, making it easy to customise the page to resemble or complement a customer's own site or web application.

The site's account management user interface enables Sorenson SquishNet clients to establish and manage varying levels of user access. Sorenson SquishNet's editorial interface enables partners to view, accept or reject, manage and organise all user-submitted media on the site.

Cupal talked the talk: "These will be the applications of choice for users in areas ranging from citizen journalism to real-estate to weblogging and other forms of media enhancement.”

Both Sorenson Squish and Sorenson SquishNet will be available in February 2007.

Pricing for Squish will start at $1 per user annually with an annual minimum of $5,000. Pricing for SquishNet (including Squish) will start at $1.50 per user annually with an annual minimum of $7,500.