Taking delivery of any new Apple product is always a joy, and the new iPad is no exception. Apple pays as much attention to the design of its packaging as it does to the product itself.

Come with us on a photographic journey of the new iPad unboxing ritutal.

1. Parcel. Delivered by TNT in two seperate parcels (one for the iPad, the other for the Smart cover and 3G Micro SIM)

iPad Unboxing

2. Contents. Inside we have the iPad box (still minimalist design, and the colour of the iPad matches the model inside). We went for white this year. The Smart cover design hasn't changed either. The SIM is supplied separately in the UK (in the US it is pre-installed into the AT&T model).

iPad Unboxing

3. The rear. Still nothing to report. Other than Apple's breathtaking confidence in not having any promotional blurb on the rear of the box.

iPad Unboxing

4. Box size. The UK iPad box (right) is slightly larger than the US version we recieved last year. This is because it requires slightly more room to fit a UK plug adaptor (which is larger than the US version).

iPad Unboxing

5. Inside. Opening the box reveals the iPad face up.

iPad Unboxing

6. Under the iPad. Underneath you'll find the rest of the contents. A manual and charger (with the cable beneath the manual).

iPad Unboxing

7. The UK adaptor and manual. The manual also contains the SIM tool on the reverse side.

iPad Unboxing

8. All the manuals lined up. A brief set of instructions, warranty card, and two Apple stickers. The metal object is the SIM tool.

iPad Unboxing

9. Taking off the cellophane. Always the most fun part.

iPad Unboxing

10. Side by side. In design it's idential to the iPad 2. If you didn't know the white one was new you'd probably not be able to tell them apart.

iPad Unboxing

11. The SIM card. The slot is still on the right hand side.

iPad Unboxing

12. inserting the SIM. Push the SIM tool (or use a paperclip) into the hole to eject the tray holder.

iPad Unboxing

12. Smart cover. As before it just clips right on to the iPad.

iPad Unboxing

13. Switch on. The iPad comes charged. Just press the Sleep/Awake button to get started.

iPad Unboxing

There you have it. The new iPad set up and ready to roll. The setup process is the same as before, although you can now set up the iPad and restore using an iCloud backup rather than having to connect to a Mac.

More new iPad articles:

New iPad Review: Is Apple's third-gen tablet with a retina display worth it?

New iPad launch: Life in the queue at Regent Street

iPad launch day: photo stream

New iPad launch: views from the front of the Covent Garden store queue

Steve Wozniak queues up for new iPad

New iPad: Macworld UK's complete buying guide