Desktop publishing specialists Quark has announced a new promotional campaign, which promises £450+ worth of exclusive QuarkXPress 8 Flash resources.

The deal is to encourage Quark users to upgrade to QuarkXPress 8 and hopefully attract new customers to embrace the desktop publishing software. The campaign is built around a dedicated microsite that was developed in QuarkXPress 8 (http://www.quark.com/magic) encompassing video training, downloadable Flash resources, customer showcases and more.

According to Quark, the microsite identifies 10 types of interactive projects that users might build using QuarkXPress 8. These include online design portfolios, product microsites, multimedia Web sites, digital signage, interactive CDs/DVDs, banner adverts, photography Web sites, interactive eReaders, small business/personal Web sites or interactive elements within a Web site.

The Magic Toolbox section of the microsite enables QuarkXPress users to access hundreds of downloadable Flash resources. These include generic buttons, menus, video and audio players through to complete Web sites. As the downloads are all QuarkXPress Projects and Libraries, users can use them 'as is', customise them entirely to their specific needs or simply use them as a learning aid Quark notes.

While some of the downloadable Flash resources are freely available to all, others, marked as Exclusive, require a Magic Password to unlock them. The Magic Password is provided to anyone who purchases and registers QuarkXPress 8 as well as being hidden away on various social media Web sites such as Facebook and Twitter.

QuarkXPress 8 users are encouraged to become QuarkXPress Magicians by demonstrating their Flash design skills in QuarkXPress 8. The microsite already features a range of real-world Flash projects undertaken in QuarkXPress 8 but by submitting their work, users have the chance to have their own work featured, receive a LinkedIn recommendation, a QuarkXPress Magician certificate and 2 years free QuarkXPress maintenance worth £199.

"There’s no question that graphic designers today need to extend their skillset beyond just print design. The challenge is how to move into Web and Flash design without a substantial investment in software and training," said Terry Welty, Quark Senior Vice President of Corporate Marketing.

"With this campaign we’re providing real value to designers through free video training combined with downloadable Web site templates, video players, presentation templates, buttons and more that will get them up and running quickly. We felt the magic theme represents how many designers will see what’s possible right within the software they already use."

Earlier this month Quark announced a series of free QuarkXPress 8 eSeminars starting in March. For a full list of dates and topics and to register for the first month of live sessions those interested need to visit Quark’s website at http://www.quark.com/en/about/web_seminars/.

Quark notes that the eSeminars will only open for registration a few weeks before each eSeminar so anyone interested need to check back regularly.

Quark system requirements are Mac OS X 10.4.6 (Tiger), Mac OS X 10.5.x (Leopard), Mac OS X 10.6.2 (Snow Leopard) or later, Intel or PowerPC based Mac.

QuarkXPress 8 currently costs £779.00 plus VAT for the electronic download or £790.99 plus VAT for the CD-ROM Disc from the Quark store.

A 60-day free trial is alsoavailable.

Quark