Apple is the favourite brand of 14 per cent of Americans looking to buy a new PC.

Only 5 per cent sited Sony as their favourite brand and another 8 per cent mentioned Compaq. Just ahead of Apple at 19 per cent was Dell. In first and second place were HP with 31 per cent and Gateway with 24 per cent.

The research was carried out by online Market Research firm, InsightExpress. The company surveyed 500 PC-seeking Americans.

The study found that 65 per cent of those surveyed thought that the look-&-feel of the machine is the most important factor to consider when making their decision.

Another 26 per cent think that the brand of a PC is the most important attribute to consider, 17 per cent consider price, and 10 per cent think hard-drive size is important.