ABC Family plans to promote its latest US TV series, Kyle XY, through a deal with iTunes.
The deal begins next week on 20 June. Curious television viewers will be able to download the pilot show through iTunes a full six days before the show debuts on the television.
After 27 June, shows will be available to buy at the standard $1.99 price iTunes levies on such shows in the US.
"A free preview on iTunes is a fantastic way to build buzz and increase awareness of Kyle XY" Paul Lee, president of ABC Family, told Multichannel.
"It gives our aggressive tease-and-reveal marketing campaign a major broadband element, that will help drive viewers to the premiere on June 26."