The Association of Independent Music has relaunched its new media arm as AIM Digital.

The UK independent label representative body says AIM Digital will focus on negotiating and administering collective licensing deals with digital services for the benefit of AIM member labels. It will also provide in-depth support to all members in understanding and preparing for the new media business.

The new media arm will also offer members information and advice on the encoding, storage and delivery options offered by a growing number of digital service providers (DSPs).

AIM Digital general manager James Kyllo said: "AIM pioneered collective licensing for new media, and the launch of AIM Digital underlines our commitment to level the playing field for Indies by actively licensing to new digital services across the world."

AIM chairman and CEO Alison Wenham explained: "Musicindie was created by AIM in 1999, to enable the independent sector to take advantage of new media business development. It has become a vital part of AIM member labels’ digital business and knowledge base. The renaming of Musicindie reflects our desire to cement the direct relationship between AIM, AIM Digital and AIM members."

AIM has agreed collective deals with Sony Connect, Yahoo, OD2, Wippit and O2 Music through its new media arm AIM Digital, and remains the only organization to have inked deals with both old and new versions of Napster.