Apple today announced it has sold in excess of 94 million tracks through its iTunes Music Store, and has announced a bonanza series of giveaways as the company approaches 100 million song downloads.

"As the number of songs downloaded from Apple’s iTunes Music Store crosses 95 million tomorrow, Apple will begin the countdown to 100 million songs by giving away 50 special 20GB iPods – one to the purchaser of each 100,000th song downloaded between 95 million and 100 million songs," the company said.

"In addition, the person who downloads the 100 millionth song will receive a 17-inch PowerBook, a 40GB iPod, a gift certificate for 10,000 iTunes songs to create the ultimate music library for their iPod and the opportunity to create their own Celebrity Playlist to be published on the iTunes Music Store. All iTunes Music Store customers in the US, UK, France and Germany are eligible."

Apple CEO Steve Jobs said: “As we approach the unprecedented milestone of 100 million legally downloaded songs, we want to thank our customers who have made the iTunes Music Store such a stunning success. iTunes is pulling even further ahead of its competitors, and it's all due to the wonderful customers we have.”

The company added that over 1.5 million songs have been sold in the UK, France and Germany since stores in those territories went online last month.