The first iPod joint venture between Apple and a major car maker is already underway, reports claim.

A two-page joint advertisement for an iPod car adaptor from BMW and Apple suggests Apple is nearing completion on in-car solutions for the iPod – a market the company's CEO Steve Jobs alluded to during his iTunes Music Store keynote in London yesterday.

MacMinute reports that the ad reads as follows: "The first seamless integration of iPod and automobile. Connect with your music like never before. With the installation of an integrated adapter developed by BMW and Apple – now available for the BMW 3 Series, X3 and Z4 – you can control your iPod through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. And no loss of control."

According to the report, the ad directs consumers to, this URL is not live, but was apparently recently registered.