The KRCS Group has announced a new Apple Centre in Birmingham.

The centre will open on April 4 in the city's Pallasades shopping mall, and comes just six months after the successful opening of a Leeds Apple Centre.

“We already have a solid professional and business customer base in the West Midlands,” says KRCS managing director Ken Woods. “The new central Birmingham store now gives us the opportunity to extend the same wealth of experience and support to Apple personal purchasers and switchers.

“The full Apple range is available in our shops. People can get their hands on everything from an iPod to a 17 inch PowerBook, and experience just how easy they are to use first hand.”

KRCS also has an Apple Centre in Nottingham.