What makes Steve Jobs tick is the question examined by a semi-autobiographical feature in the Belfast Telegraph.

Written by Independent and Macworld writer Charles Arthur, the article discusses Jobs' character, his dislike of answering personal questions, his impatience, his unwillingness to share his insight on the industry.

The article also looks at how Jobs has survived and ended up as the figurehead of the company which he started up with Steve Wozniak, and was kicked out of in 1985.

The secret to his success, according to Arthur, is "his ability with people," noting the view of Alan Deutschmann, who wrote The Second Coming of Steve Jobs. Deutschmann believes Jobs displays two personalities in his dealings with people: Good Steve and Bad Steve.