Apple CEO Steve Jobs has granted a rare interview to BusinessWeek, in which he talks frankly about his return to Apple, innovation, what the company does and where it - and he - is going.
His passion for what he does comes clearly across, with a flurry of powerful soundbites that furnish a valuable insight into what Apple is today. And it's clear he loves his job - even after his experience of pancreatic cancer, because he is coming back to work full-time.
He said: "One of the things that came out most clearly from this whole experience with cancer. I realized that I love my life. I really do. I've got the greatest family in the world, and I've got my work. And that's pretty much all I do. I don't socialize much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. I'm very lucky."
On Apple's aims he admits: "We may not be the richest guy in the graveyard," but adds, "but we're the best at what we do. And Apple is doing the best work in its history. I really believe that. And there's a lot more coming."
He also notes that he grew up with the computer industry, "I've built PCs with my own two hands," he said.
You can read the full piece here.