Apple has applied steep price reductions across its range of LCD Cinema Displays.

The company's 20-inch widescreen Cinema Display now costs just £549 - down from £699, including VAT. The 23-inch Cinema Display also has a new price, set at £200 off the previous price point (formerly £1,249) at £1,049. Both prices include VAT.

Both Apple’s new 2.7Ghz Power Mac G5s and its previously-announced 1.67GHz 17-inch PowerBooks offer built-in support for Apple's 30-inch Cinema HD Display, which remains at £2.099 (inclusive).

The displays are designed to work with DVI-equipped Power Mac G5s, PowerBook G4s and Windows-based computers. They offer a 16:10 aspect ratio.

The 30-inch model offers 2,560-x-1,600-pixel resolution and the 23-inch a 1,920-x-1,200 pixel resolution. The 20-inch display supports 1,680-x-1,050 pixels. All Apple's aluminium-housed displays support a 170-degree viewing axis. They carry two Firewire 400 ports and two USB 2.0 ports. The displays are available now.

Apple's move means the company now matches what Dell charges for its well-featured Dell UltraSharp 2005FPW monitor, which costs the same and was introduced last month. Dell is preparing to launch a 24-inch model by the end of May, which is also competitively priced.