Apple and its UK ISP partner, Demon, are today exhibiting at the Ideal Home Show for the first time.

The show opens today. Apple is demonstrating its "easy-to-use" consumer products – such as the iMac, iBook and iPod – there. The company is also putting its consumer software products through their paces – demonstrating iDVD, iTunes, iMovie and iPhoto. Demon is supporting the wireless network Apple has set up to demonstrate the use of AirPort in today's home.

All these solutions will be on show at Demon's stand (222C). The show takes place at Earl's Court in London and runs from March 7 to April 1. The show opens daily between 10am and 8pm. Tickets start at £10.50 per adult.