Apple Europe's top man Pascal Cagni hadn't used a Mac until joining Apple.
Cagni, vice president and general manager of Europe, took up his position after moving from NEC Packard Bell in April 2000. Before that, he hadn't even touched a Mac. He told the International Herald Tribune: "Maybe I'm more evangelical because of that."
When quizzed on Apple's plans for Europe he emphasized the importance of education:
"In Europe we are nowhere near the US market share, but still this is the focus.
"Education is very big for Apple in the US. We have more than 20 per cent of the market share, 30 per cent of the portable, and we gained back market share with the announcement of the latest iBook."