Speculation surrounding recent claims that Apple may unveil new products next week continues to reverberate online.
Pundits are predicting all manner of delights, including new iPod nanos, new 23-inch iMacs (with Core 2 Duo chips), an updated Mac mini - even the long-anticipated movie download service through iTunes.
AppleInsider thinks these announcements may be eclipsed by the introduction of a new range of wireless (AirPort) products designed to handle video streaming around the home.
One report this morning even claims to name the movies Apple will make available through iTunes service, with films from Disney and its companies leading the charge.
That report is potentially based on no more than logical speculation, given that Apple CEO Steve Jobs is Disney's biggest individual shareholder.
The furore of prognostication follows rumours last week that claimed Apple plans a special event in Cupertino on September 12.