Apple's iPod ads have won two major European advertising awards.

The "silhouette" campaign scooped two Gold awards at this year's European Effie awards. The campaign also won gold in the US earlier this year.

The "Euro Effies" aim to recognise advertising campaigns for their effectiveness. The iPod ads won a Gold Award in the IT and Telecoms category and a Gold Award for Brand Integration.

Awards director general Dominic Lyle said: "With 86 entries from 23 agencies in 13 countries, 2005 has been another record year for the Awards. Two trends are particularly noticeable: firstly, that the number of integrated communications campaigns has rocketed, reflecting the trend towards full incorporation of less traditional channels into mainstream marketing programmes; and secondly, that the overall quality of both the campaigns themselves and the entries was markedly higher than in 2003 and 2004."

The EFFIE awards were introduced in 1968 by the New York American Marketing Association and are now celebrated in 30 countries worldwide.

The European awards were presented on Thursday 29th September, at Le Plaza Hotel Theatre, Brussels, Belgium.