Apple's iPod ad agency TBWA/Chiat/Day took a major award at a US ads industry bash for the Silhouette ad campaign.

Brand Republic says the LA-based company took the Grand Prize at the Effie Awards. It also won a Gold Effie in the Consumer Electronics category and a Gold Global Effie, which "recognises campaigns that have proven effective in six or more countries across two or more regions", according to the report.

Mary Lee Keane, executive director of the New York Marketing Association, said: "Our Grand Effie winner honours a product at the forefront of popular culture complemented by a creative, breakthrough marketing campaign that has proven to skyrocket sales.