Apple's iPod Click Wheel has been selected for a UK usability award.

Inaugurating World Usability Day, the UK Usability Professionals' Association held the UKUPA Awards 2005 on November 3 to recognise the most usable products and websites.

A panel of ten experts assembled a short list for the prize, which was voted on by members of the UPA, reports Usability News.

"We need stuff that takes you along the curve," said awards presenter Bill Thompson. "Stuff that's designed to be learnable and doesn't keep reminding you how elegant and smart it is by getting in the way."

Apple's iPod took the prize for best consumer product.

Other awards went to GoogleLocal (best website for finding information); Flickr (best website for communication between users); (best website for online communication); Firefox (best software application); BA (best specialised public technology).