The reason Apple's iPod leads the market is because the other players "neglected the hard-drive-based music niche", according to iRiver.

iRiver spokesperson Gary Byrd also claims iRiver is far from bitter about the iPod's overwhelming success, he told MacNewsWorld: "In a lot of ways, we have to say thank you to Apple. They have generated so much interest in this category. As the saying goes: 'A rising tide lifts all boats.'"