Apple is to launch a major marketing campaign in Dublin to "establish the capital as one of ten key technology sales hubs" in the British Isles, reports The Irish Times.

The report quotes Apple's UK managing director Mark Rogers, who says: "There is tremendous potential to grow in Ireland, and Dublin is a leader which people will look to follow in the rest of the country."

Rogers admits that Apple has been guilty of not focusing on the Irish markets, ironic considering the company's 1,200-strong workforce in Cork. Apple's technical support team is also based in Cork.

The company will ramp up its Irish sales team, placing it on an even footing with its UK sales teams for the first time.

Rogers' remarks were delivered during an event in Cork to launch Apple's iBook there.