Apple has opened an Apple Experience Centre in South Korea, and announced plans to launch a further three there.

Macrobiz, the firm in charge of Apple Korea's retail sales, will operate the Apple Experience Centre in southern Seoul.

Apple told The Korea Herald that customers “will be able to browse the centre and test the latest computer gadgets”, and that they “will also be offered advice on editing films and manipulating images”.

According to the report, the move is part of Apple's efforts to reach out to Korea’s Windows users.

Further centres are to be opened in Gangnam, Apgujeong, and Sinchon.