Apple is running a 3G mobile iPod marketing campaign with leading mobile 3G company, 3.
The ad - a 14-second clip of the traditional dancing silhouettes, sporting those eponymous white headphones - appears before and after the Pete Tong show on 3's music channel, the network confirmed to Macworld last night.
It's early days for the new advertising medium. Macworld also learned 3 intends releasing a press release on the move.
A 3 spokeswoman told Macworld: "It's an example of what 3G can deliver. We can tailor and target these ads. We already provide full-length music videos from BMG, and we also offer a range of independent artists.
"The video-on-demand (on 3G) service is proving very popular. We can provide music videos to our customers six to eight weeks in advance of their release," she said. The videos cost £1.50 each.
Apple will present a special music-related event next Tuesday October 26, featuring Apple CEO Steve Jobs, and U2's Bono and The Edge.
On the same day, Apple's director of QuickTime product marketing, Frank Casanova, will deliver a keynote speech at the Cellular Telephone and Internet Association (CTIA's) Wireless IT and Entertainment 2004.
Apple's QuickTime is part of the MPEG-4 and 3GPP standards. This means auser with Final Cut Pro or iMovie and QuickTime 6.3 installed can create 3G content. A number of companies are working to deliver solutions that support new content on mobile phones.