Apple's gentle push toward the mobile market continues, as wireless carriers Verizon and SmarTone adopt QuickTime.

US carrier Verizon Wireless is using QuickTime as the desktop player for its getFLIX video messaging service, so users can send video over 3G networks that is then played back using QuickTime. Users can also create multimedia content on their Mac using QuickTime Pro to share with other getFLIX users.

Meanwhile in Hong Kong data services mobile operator, SmarTone, is using Xserve and QuickTime Streaming Server as the mobile delivery platform
for its SmarTone IN multimedia service. This offers a variety of streamed content that is streamed directly to the mobile.

Apple and US provider Sprint also recently announced the latter firm would be using QuickTime and Xserves to deliver multimedia to mobiles.

Apple's director of QuickTime product marketing, Frank Casanova, will deliver a keynote speech at the Cellular Telephone and Internet Association (CTIA's) Wireless IT and Entertainment 2004 event between October 25-27 in San Francisco.

He'll share the stage with Qualcomm Wireless and Internet Group president, Dr. Paul Jacobs and Vodafone Group Services executive head of content development, Graeme Ferguson.

In July, Apple announced an alliance with Motorola using a new iTunes mobile music player, which will be able to transfer songs using Bluetooth or USB directly to enabled Motorola handsets.

Apple CEO Steve Jobs said: “The mobile phone market - with 1.5 billion subscribers expected worldwide by the end of 2004 - is a phenomenal opportunity to get iTunes in the hands of even more music lovers around the world and we think Motorola is the ideal partner to kick this off.”