Apple is once again up for recognition by the UK's Design and Arts Direction charity (D&AD).

The annual D&AD awards are recognised as a standard of excellence internationally, they are known as the 'Oscars' of the creative industry.

Apple CEO Steve Jobs paid a secret visit to London in 2002 to collect three D&AD (Design and Art Direction) awards on behalf of the company.

This year Apple's fourth generation iPod and iPod mini are two of four products competing in the 'Products for the home' category. Apple Cinema Displays are in the running for recognition within the Products for Work or Industry category.

Apple has a long run of success at the awards. Its PowerBook G4 took a Silver Award (known as a 'Yellow pencil') during last years show. Apple landed a Silver for its iMac G4 in 2003. And in 2002 the iPod took a much-coveted Gold Award while Apple's iBook and PowerBook G4 Titanium both took Silver Awards.