Apple UK has opened its first shop within a shop at PC World in Enfield, the company has revealed on its website.

The latest retail improvement sees the company create an area within an existing retailer's shop. This area is designed to host a complete range of Apple hardware and software solutions, and is staffed with Apple-trained expert sales staff.

The new area at PC World Enfield is described as stocking the full range of Apple's laptops and desktop machines and a host of software and accessories.

"Apple shops host a variety of regular demonstrations that will tell you everything you need to know about the Mac, and show you how easy it is to create amazing-looking creative projects. These demos are a great way to discover why so many people are making the move to Mac," the company explains.