Apple has posted five new ads featuring iTunes and iMacs – but none feature Jeff Goldblum.

The ads, which were made for TV, are viewable as QuickTime movies on Apple's Web site. The company recommends a 56K or faster connection in order to view them.

Most of the iMac and iTunes ads feature iTunes' ability to generate on-screen images of music played by the application. Apple is trying to punch home the simplicity and ease-of-use of its iMac, and to show iMac's ability to become a "digital hub" for consumers.

The five ads also focus on iMac's built-in ability to burn CDs and MP3s of music using iTunes. Most of the ads star Apple's Flower Power iMac, though one, set to a Bach soundtrack, features the Blue Dalmatian iMac.