Apple has announced a price matching policy in Australia.

CRN reports that Apple's online store will match prices quoted by its reseller channel on Apple hardware and software products.

The plans were revealed in an email sent to the Apple channel this morning. According to CRN the email stated that if a customer sees Apple hardware or software for less at an authorised Apple reseller, "we will match that price up to 10 per cent off the current Apple Store regular price."

The company launched the same policy in the US recently.