Apple Australia has removed a press release based on research claiming Macs to be cheaper than PCs to buy and run.

The release was drawn from a study by Gartner Research and was available yesterday on Apple Australia’s Web site. Last night, however, it was removed from Apple's servers.

Industry sources suggest that Apple wished for the information to be released further into Apple's newly-unveiled ad campaign. The company's "Switchers" ads are designed solely to attract Wintel users – particularly IT network managers – to the Mac platform.

Macworld UK has obtained a copy of the now-absent release. As reported yesterday, Gartner found Macs to be 36 per cent cheaper to run than PCs.

Gartner compared the total cost of ownership costs between Melbourne University’s two networks, one PC, the other, Mac. The institution runs 4,676 Macs, and 5,338 Windows PCs. The relevant cost-comparisons were AUS$14.1 million and $18.9 million respectively. Macs cost just AUS$1,953 per year to support, while Windows PCs cost $2,522.

Lower costs Apple Australia’s computer marketing director, Arno Lenior, said that the findings illustrated how medium- to large-sized organizations such as Melbourne University could save time and money by investing in Macs, rather than PCs.

“There is a perception that Macs are more expensive than PCs, but this report proves what we’ve long believed – Macintosh is the most cost-effective and efficient platform available,” said Lenior.

He added: “Macs are designed to be easy to use. The report highlighted this, proving that Mac users at the University required less formal training, and didn’t rely as heavily on technical staff as PC users. When something did go wrong, the technical staff solved the problem faster on Macs than on PCs."

Gartner’s research showed that Macs needed less technical support, and that hardware- and software-costs were lower. This translated into savings of 25 per cent over similar-sized organizations using PCs. University of Melbourne IT staff could manage more Macs per-person, looking after 30 Macs for every 23.2 Windows-based PCs.

Apple Australia’s press release also declared that the Mac’s efficiency and ease-of-use resulted in additional indirect savings of 43 per cent.

When questioned on how they felt about their networks, Macintosh users at the University were happier than their PC counterparts, Apple’s release claims.