Apple seems to have relaxed its control over the use of some - but by no means all - of its trademarks within Google's AdWord service.

As reported originally by Tidbits last week, Apple legal has begun a crackdown on firms using its product names within their AdWords.

AdWords are search terms, such as the word, 'iPod', that trigger targeted advertising beside search results.

Apple, iPod, Shuffle, Mac, Mac Mini, iMac, iBook, PowerBook, Power Mac, iTunes, and iTMS all figured as terms Apple was controlling in such use.

However, a report on Tidbits today reveals that Apple has relaxed controls on two of those words: 'Mac' and 'Macintosh'.

Apple, iPod, shuffle, Mac mini, iMac, iBook, PowerBook, Power Mac, iTunes, and iTMS are all still rejected by European advertisers seeking inclusion in AdWords.

"You may be able to work around that problem by setting your geographic distribution appropriately and requesting an exception from Google," the report explains.