Apple's website is hot Internet property as it attracts the most traffic of all computer hardware sites, reports Nielsen/NetRatings.

The analysts say the company's site attracted 4.5 million visitors in the week ended November 16; beating traffic to its closest competitor, Dell, by 53 per cent. The latter company attracted 2.95 million visitors to its site that week.

HP grabbed 2.7 million visits, Gateway took 576,000 visitors and Sun 310,000.

These traffic figures are dwarfed by traffic on retail sites dealing with books, music and movies, however. These attracted 684.8 million between them on the sites tracked by the analyst firm, according to Internet Retailer magazine.