Apple has pulled-out of this month’s Electronic Entertainment Expo (E3) according to MacCentral reports.

E3 is the annual convention for software developers, and computer-console and video-game manufacturers.

Apple said it’s committed to games, but explained that with Apple’s planned appearances at NAB, Apple’s Worldwide Developer’s Conference and Macworld New York, the company is on a full schedule.

Last year, Apple gained positive publicity - and positive impressions in the gaming market, with its first appearance at the show.