JP Morgan yesterday raised the price target on Apple Computer to $115, according to a Reuter’s report. JP Morgan also reiterated its buy rating on the stock, expressing its agreement with the Wall Street consensus estimate of 89 cents a share for the December quarter. Reuters also report that JP Morgan believes Apple’s stock will: "Remain popular with investors." It spoke of excitement to come at the forthcoming Macworld Expo in San Francisco.

Analyst, Kevin McCarthy of Donaldson, Lufkin & Jenrette boosted his 12-month target price for Apple shares to $140 a share, up from $95, citing expectations of strong iBook sales over the next few months.

With this background, Apple share values rose to a high of $103.735 yesterday. The value then fell to close at $97.875, still up $3.3125 from the start of the day.

Nasdaq shows 16 companies now rate Apple a "strong buy", a further nine investors choosing to rate the stock as "hold". There seems to be no dissent on Wall Street among the brokers as to Apple’s market value.

Microsoft’s value, by comparison, seems to be stabilised in the low 90’s, Amazon, Real Networks and AOL stock values all fell yesterday. Real Networks losing over $13 in value over the day.