Apple UK's newest Apple Store opened at the Meadowhall Shopping Centre in Sheffield on Saturday December 10.
The company is offering people who visit the store in its first month a chance to win a Digital Lifestyle Collection, including an iMac G5, a 4GB iPod nano, a Nikon 5600, a Canon MV800 digital video camera and an HP PSC 1610 printer. This competition runs until January 6.
Apple has also published its schedule of in-store events for South Yorkshire's Mac users.
Mac user Nik Fletcher was at the opening. Fletcher has published a host of images from the event on his website, including a collection of snaps that detail how far the queue grew before red-shirted Apple staff applauded first-time visitors to the shop as they walked in.
Fletcher had to get up early to make it to the opening - his first image was taken at 5.30am.