International telecom services company, Teleca, has announced a new system integration relationship with Apple.

Revealed at France's 3GSM World Congress in Cannes, the news means the company has: "Become a preferred system integrator of Apple media creation and delivery solutions in the European telecommunications market," the company said.

This news means Teleca can combine the full range of Apple's hardware and software technology with its considerable experience in integrating complete creation, delivery and multimedia playback solutions from the operator out to the handsets.

Major fillip for Apple multimedia

Company CEO Dag Sundstrom said: "This relationship confirms Teleca as a significant player in the markets that the convergence between the media industries and telecom has created.

"Apple innovation has created world-class content creation platforms that seamlessly combine its high-performance hardware and software to create value and functionality for our customers."

It's a major move signifying the importance of QuickTime to the emerging market.

Apple's senior director of product marketing for Mac OS X audio and video Frank Casanova explained: "QuickTime is the standards-based platform of choice for mobile operators creating and delivering multimedia content. We're thrilled to be working with Teleca to drive the adoption of QuickTime and other Apple technologies in the European telecoms market."

Teleca subsidiary Popwire's managing director Asa Sundqvist observed: "We are committed to continue developing exciting products on the Apple
Mac OS X platform. By working closely with Apple we can implement the telco-graded, high availability solutions that our customers demand."