Apple’s latest advertising campaign has reached the streets of London, with a huge poster of Charlie Chaplin in the city centre.

The poster is at Apple’s new giant poster site at the junction of Charing Cross Road and Tottenham Court Road in London’s West End. The poster shows Chaplin behind a camera during a film shoot.

The advertising campaign, which focuses on film-making heros such as Francis Ford Coppola, Alfred Hitchcock and Stanley Kubrick, was unveiled at Macworld Expo in San Francisco in January.

Apple UK has posted a photograph of the poster site on its Web site as a PDF file.